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Apr 15, 2026
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2010-2012 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 465 - Sales Force Management
Management of the sales force and personal selling function. Topics include the strategic role of the sales function; the sales process and careers in selling; relationship and sales channel strategies; the design, development, direction, and evaluation of the sales organization; and ethical and global dimensions.
Credits 3
Prerequisites Admission to a business major/junior standing*, MKT 301.
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