Apr 18, 2026  
2010-2012 Undergraduate Catalog 
    
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MKT 455 - Services Marketing


Marketing problems and strategies specific to service industries. Differences in the marketing of intangibles and services. Emphasis on services in general, rather than any particular industry. Concepts applied to such service industries as health care, the professions, the arts, banking, financial services, advertising and communications, and consulting.

Credits 3
Prerequisites Admission to a business major/junior standing*, MKT 301.