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Apr 22, 2026
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2010-2012 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 450 - Product and Price Management
Skills needed to become a successful product manager. Market opportunity analysis, segmentation, competitive analysis, product positioning, brand equity management, setting and managing price, and legal aspects of product and price management.
Credits 3
Prerequisites Admission to a business major/junior standing*, and MKT 301.
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