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Apr 17, 2026
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2010-2012 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 441 - Channels of Distribution
Structure of institutions in the channel of distribution, including retailers, wholesalers, and agent middlemen. Organization and appraisal of middleman functions, including inventory and price policies, trade sales promotion, franchising, and other vertical marketing systems.
Credits 3
Prerequisites Admission to a business major/junior standing*, MKT 301.
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