Apr 21, 2026  
2010-2012 Undergraduate Catalog 
    
2010-2012 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

MKT 427 - Advertising Campaigns


(Same as COM 467.) Study of the components of a successful advertising campaign. Students undertake preliminary preparations for an actual ad campaign.

Credits 3
Prerequisites Admission to a business major/junior standing*, MKT 423 or COM 262.