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Apr 22, 2026
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2010-2012 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 422 - Integrated Marketing Communication
Communication process as it relates to marketing problems and the promotional mix. Specific applications of theories and concepts to the areas of advertising, consumer and trade sales promotion, publicity, public relations and sponsorships, personal selling, and sales management.
Credits 3
Prerequisites Admission to a business major/junior standing*, MKT 301.
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