Apr 20, 2024  
2020-2021 Undergraduate Catalog 
    
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IB 435 - Marketing to Hispanics, in the US and Globally

This course focuses on Marketing to Hispanics. Given the growth of Hispanics in the USA globally, how to effectively market to the various subcultures within the Hispanic segment is key.  The course will examine the similarities and differences of Marketing strategies to Hispanics within the USA, versus globally.

Credits: 3
Prerequisites: Lee Business School major or International Business minor or Marketing Minor and a minimum of C grade in MKT 301 . The maximum number of attempts for this course is three.
Notes: Same as MKT 435