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Apr 23, 2024
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2020-2021 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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HMD 350 - Hospitality Marketing Organization of hospitality marketing functions including target audience, marketing mix, brand development, and use of current media. Use of business intelligence tools to develop and evaluate market strategies.
Credits: 3 Prerequisites: Harrah College of Hospitality major, or or HON 100 , and a minimum of a C grade in HMD 101 and HMD 220 . Same as Previously TCA 380
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