Feb 08, 2025  
2018 - 2019 Undergraduate Catalog 
    
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2018 - 2019 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

MKT 456 - International Marketing

Principles, policies, opportunities, and obstacles in the marketing of goods and services in global markets. Global trade theory, application of the marketing mix variables in cross-cultural settings, and the tactics and strategies of multinational business.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor or International Business and a minimum of C grade in MKT 301 . The maximum number of attempts for this course is three.
Notes: Crosslisted with IB 456