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May 17, 2024
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2018 - 2019 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 301 - Marketing Management
Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Credits: 3
Prerequisites: Lee Business School major or any of the following minors - Business Administration, International Business, or Marketing. The maximum number of attempts for this course is three.
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