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Feb 08, 2025
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2018 - 2019 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 473 - Business Marketing
Provide a thorough grounding in industrial or business-to-business marketing. While many of the concepts are similar to those used in consumer marketing, there are significant differences. This course will explore both the similarities and the differences.
Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in MKT 301 . The maximum number of attempts for this course is three.
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