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May 10, 2024
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2018 - 2019 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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JOUR 470 - Integrated Marketing Communication Campaigns
Develop campaign utilizing all components of the IMC model; advertising, public relations promotion, direct marketing, and interactive. Students prepare a written proposal and presentation for a selected client, focusing on strategy and tactics.
Credits: 3
Prerequisites: Minimum grade of C in either JOUR 210 or , and and one of , , or .
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