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May 09, 2024
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2018 - 2019 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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JOUR 261 - Introduction to Integrated Marketing Communications
Introduction to the terminology and theories of all five sectors of integrated marketing communications, including advertising, public relations, direct marketing, personal selling, sales promotions, and digital/social media. Students build core knowledge of IMC strategies in both traditional and emerging media platforms.
Credits: 3
Prerequisites: Minimum grade of C in JOUR 101 or JOUR 107 .
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