Oct 31, 2024  
2016-2017 Undergraduate Catalog 
    
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IB 435 - Marketing to Hispanics, in the US and Globally

This course focuses on Marketing to Hispanics. Given the growth of Hispanics in the USA globally, how to effectively market to the various subcultures within the Hispanic segment is key.  The course will examine the similarities and differences of Marketing strategies to Hispanics within the USA, versus globally.

Credits 3
Prerequisites Lee Business School major or International Business minor or Marketing Minor and a minimum of C grade in MKT 301 .
Notes Same as MKT 435