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Dec 05, 2025
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 301 - Marketing Management Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Credits 3 Prerequisites Lee Business School major or any of the following minors - Business Administration, International Business, or Marketing.
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