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May 31, 2026
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 448 - Projects, Competitions and Cases in Marketing Research
Data driven marketing strategies and decision making based on combining all aspects of the research process. Integration of results from qualitative and quantitative exploratory, descriptive, and causal primary and secondary research.
Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in MKT 301 .
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