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May 31, 2026
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 464 - Professional Sales Negotiations Strategies and Tactics
The theory, processes, and practices of sales negotiation, relationship building and conflict resolution. Builds on the concepts learned in the Marketing Management course. Develops an understanding of the marketing theories, strategies, and tactics of effective sales negotiation, conflict resolution, and relationship management.
Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in .
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