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May 31, 2026
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 495 - Marketing Policies
Marketing analysis and decision making. Integrates knowledge acquired in other courses in marketing and related areas. Extensive use of cases and/or computer simulations.
Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in MKT 301 , MKT 400 , senior standing, and one of the following: MKT 312 , IB 425 , MKT 425 with minimum C grade in each prerequisite.
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