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May 31, 2026
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 494 - Experience Marketing
Basic understanding of developing, managing and enhancing experiential goods and services. Topics include: understanding and measuring the experience, design issues, management issues, wearout, and developing memorable experiences.
Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in .
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