| |
May 31, 2026
|
|
|
|
|
2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
|
MKT 470 - Direct Marketing
Principles and applications of direct marketing, frequency marketing programs, relationship marketing, and integrated marketing. Focus on database management, selection of products and services, and developing the offer.
Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in .
Notes This course is crosslisted with MKT 670*. Credit at the 600-level requires additional work.
|
|