May 31, 2026  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

MKT 468 - Database Marketing


Theory, concepts, and skills associated with using databases to enhance marketing programs and build strong relationships with customers.

Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in  .