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May 31, 2026
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 465 - Sales Force Management
Management of the sales force strategies for marketing products and services. Topics include the strategic role of the sales function; the sales process; relationship and sales channel strategies; the design, development, direction, and evaluation of the sales organization; and ethical and global dimensions.
Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum grade of C in .
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