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Dec 30, 2024
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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IB 456 - International Marketing
Principles, policies, opportunities, and obstacles in the marketing of goods and services in global markets. Global trade theory, application of the marketing mix variables in cross-cultural settings, and the tactics and strategies of multinational businesses.
Credits 3
Prerequisites Lee Business School major or International Business minor or Marketing minor and a minimum C grade in
Notes Satisfies the International Requirement.
Same as MKT 456 - International Marketing
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