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May 31, 2026
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 450 - Competitive Strategies for Product and Price Management
Competitive analysis and planning techniques for product and price management. Focus on defining the competition, analyzing the competition’s posture, and positioning, developing competitive strategies and tactics, market opportunity analysis, segmentation, competitive analysis, product positioning, brand equity management, setting and managing price.
Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in .
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