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May 31, 2026
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 442 - Retailing Management
Balanced descriptive, applied, and conceptual approach to retailing. Focuses on areas in which retailers can maximize profit opportunities by proper use of the marketing variables in a changing environment.
Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in .
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