May 31, 2026  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

MKT 427 - Advertising Campaigns


Study of the components of a successful advertising campaign. Students undertake preliminary preparations for an actual ad campaign.

Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in,   or   or  .