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May 31, 2026
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 422 - Advertising and Promotional Management
The communication process as it relates to the promotional mix, including both traditional and non-traditional media. Theories and applications pertaining to all strategically managed areas of marketing communications are covered.
Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in .
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