Mar 29, 2023  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog

Marketing Major (BSBA)

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Marketing Major - Bachelor of Science in Business Administration (BSBA)

Please see the UNLV Lee Business School, Marketing Department web page at for information about department programs, faculty and facilities. Degree worksheets and 4/5 year plan for the major are available at

Please see advising information at the UNLV Lee Business School Undergraduate Advising’s web page at


Institution - Northwest Commission on Colleges and Universities (

School - Association to Advance Collegiate Schools of Business (

Learning Outcomes

  1. Synthesize topic - related basic and applied research in marketing
  2. Incorporate research based consumer psychology into marketing problem analysis and strategy.
  3. Critically evaluate marketing strategies.
  4. Describe, evaluate and apply a market orientation

University Graduation Requirements

Degree Requirements - Total: 120 Credits

General Education Requirements - Subtotal: 35-46 Credits

First-Year Seminar - Credits: 2-3

English Composition - Credits: 6

Second-Year Seminar - Credits: 3

Constitutions - Credits: 3-6

Mathematics - Credits: 3

Distribution Requirement - Credits: 18-19

Please see Distribution Requirements for more information.

  • Humanities and Fine Arts - Credits: 9
    • Humanities, 6 credits required from two different areas. It is recommended that students take  , as one of the humanities courses.
    • Fine Arts, 3 credits required
  • Social Science:
    • Automatically satisfied by business requirements
  • Life and Physical Sciences and Analytical Thinking: 9-10
    • Two Life and Physical Sciences - 6-7 credits
      • One science course with a lab
      • One non-lab science course
    • Analytical Thinking 3 credit course 

Multicultural and International Requirement (Credits: 0-6)

Multicultural, one three-credit course required
International, one three-credit course required

These courses may overlap with general education and major requirements.  A single course may not meet the multicultural and international requirements simultaneously. For the list of approved multicultural and international courses, go to:

Major Requirements - BSBA in Marketing - Subtotal: 72-76 Credits

General Electives - Credits: 0-13

The number of general electives necessary for each student varies based on how many credits a student uses to satisfy the requirements identified above. The minimum number of degree-applicable credits required to earn a degree from the Lee Business School is 120.

Total: 120 Credits


  1. All courses in the major requirements section must be completed with a grade of C or better. 
  2. Any course that is included as a prerequisite for a Lee Business School course requires a minimum grade of C or better.

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