May 25, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

Marketing Minor


At the core of marketing is the consumer. As such, the field revolves around identifying consumers, gauging their interest, and satisfying their needs. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study.

Please see the UNLV Lee Business School Department of Marketing and International Business (MIB) web page at https://www.unlv.edu/mib for information about department programs, faculty and facilities.  Degree worksheets are available at Minor in Marketing | Academics | University of Nevada, Las Vegas (unlv.edu)

 

 

Advising


Please see advising information at the UNLV Lee School of Business Undergraduate Advising Center https://www.unlv.edu/business/advising

 

 

Accreditation


Institution - AACSB International (AACSB) Global Business Education Network | AACSB

 

 

Learning Outcomes

  • Synthesize topic-related basic and applied research in marketing.
  • Incorporate research based consumer psychology into marketing problem analysis and strategy.
  • Critically evaluate marketing strategies.
  • Describe, evaluate and apply a market orientation.

 

Requirements - Total Credits: 18