Mar 23, 2023  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog

Marketing and International Business

Return to {$returnto_text} Return to: Schools & Departments

BSBA-International Business
Business Spanish Experience Minor
International Business Minor
Marketing Minor

For academic requirements that apply to all students in the Lee Business School, please refer to the Lee Business School section of the Undergraduate Catalog.

Purpose and Focus

The Department of  Marketing and International Business provides a professional orientation to education with course work emphasizing both the theory and the practice of Marketing and International Business. The Marketing degree strives to instill a marketing frame of reference in doing business; to develop an understanding and appreciation of how marketing interacts with the other aspects of an organization; and to establish a foundation of marketing knowledge that will best prepare majors and minors for careers in their chosen fields. Students are provided with the knowledge of business and marketing theory along with opportunities to apply that knowledge in simulated or real business situations.

Students with degrees in marketing obtain employment in a wide range of marketing-related fields, including retailing, product/brand management, advertising, distribution, international business, marketing research, purchasing, services marketing, sports marketing, hospitality, and sales management. Upon graduation, students are also prepared to enter programs for advanced degrees in such areas as business administration, public administration, law, economics, and hotel administration.

Every major industry has an increased global presence. The International Business program provides students with the analytical tools and conceptual knowledge to understand International Marketing, Finance, and Strategy. The International Business program prepares students for careers with multinational firms within the United States or with International organizations. Competency in a foreign language is a requirement of the program.


Northwest Commission on Colleges and Universities
AACSB International — The Association to Advance Collegiate Schools of Business

Return to {$returnto_text} Return to: Schools & Departments