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Sep 20, 2024
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2012-2014 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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TCA 481 - Hotel Advertising and Sales Promotions Practical approach to contemporary advertising for hotels, restaurants, and tourist destinations. Focuses on the distinctive aspects of hospitality advertising principles, strategies, techniques and their application to industry situations. Emphasis on providing the hospitality manager with a working knowledge in the areas of planning, developing and implementing effective advertising campaigns.
Credits 3 Prerequisites .
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