Mar 28, 2024  
2012-2014 Undergraduate Catalog 
    
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TCA 481 - Hotel Advertising and Sales Promotions


Practical approach to contemporary advertising for hotels, restaurants, and tourist destinations. Focuses on the distinctive aspects of hospitality advertising principles, strategies, techniques and their application to industry situations. Emphasis on providing the hospitality manager with a working knowledge in the areas of planning, developing and implementing effective advertising campaigns.

Credits 3
Prerequisites   .