Mar 29, 2024  
2012-2014 Undergraduate Catalog 
    
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MKT 474 - Sports Marketing


Study of theoretical foundations and practical skills associated with sports marketing. Focuses on expertise needed to successfully develop and implement a sports marketing plan concentrating on sport customers and sponsors, and managing a sport team’s franchise equity.

Credits 3
Prerequisites Admission to a business major/junior standing, MKT 301 or TCA 380.