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Mar 29, 2024
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2012-2014 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 474 - Sports Marketing Study of theoretical foundations and practical skills associated with sports marketing. Focuses on expertise needed to successfully develop and implement a sports marketing plan concentrating on sport customers and sponsors, and managing a sport team’s franchise equity.
Credits 3 Prerequisites Admission to a business major/junior standing, MKT 301 or TCA 380.
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