Apr 24, 2024  
2012-2014 Undergraduate Catalog 
    
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MKT 465 - Selling in Organizational Markets

Management of the sales force strategies for marketing products and services to commercial, institutional, and governmental customers. Topics include the strategic role of the sales function; the sales process; relationship and sales channel strategies; the design, development, direction, and evaluation of the sales organization; and ethical and global dimensions.

Credits 3
Prerequisites Admission to a business major/junior standing,  .