Apr 24, 2024  
2012-2014 Undergraduate Catalog 
    
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MKT 450 - Competitive Strategies for Product and Price Management

Competitive analysis and planning techniques for product and price management. Focus on defining the competition, analyzing the competition’s posture, and positioning, developing competitive strategies and tactics, market opportunity analysis, segmentation, competitive analysis, product positioning, brand equity management, setting and managing price.

Credits 3
Prerequisites Admission to a business major/junior standing, and  .