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Apr 22, 2025
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2012-2014 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 442 - Retailing Management
Balanced descriptive, applied, and conceptual approach to retailing. Focuses on areas in which retailers can maximize profit opportunities by proper use of the marketing variables in a changing environment.
Credits 3
Prerequisites Admission to a business major/junior standing, MKT 301.
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