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Apr 24, 2025
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2012-2014 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 422 - Advertising and Promotional Management
The communication process as it relates to the promotional mix, including both traditional and non-traditional media. Theories and applications pertaining to all strategically managed areas of marketing communications are covered.
Credits 3
Prerequisites Admission to a business major/junior standing, .
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