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Apr 21, 2025
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2012-2014 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 400 - Marketing Research
Methodology of research. Focuses on topics such as research design, sample design, questionnaire construction, field procedures, data analysis, and report preparation. Involves practical experience in marketing research.
Credits 3
Prerequisites Admission to a business major/junior standing, MKT 301, ECON 261 or equivalent.
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