Apr 25, 2024  
2012-2014 Undergraduate Catalog 
    
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MKT 312 - Buyer Behavior


Individual differences, social and cultural factors, and situational variables that impact on attitude formation and change, learning, decision making, and behavior of consumers. Emphasis on the use of this information to develop marketing programs.

Credits 3
Prerequisites Admission to a business major/junior standing, MKT 301.