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Oct 18, 2024
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2012-2014 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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JOUR 212 - Principles of Advertising
Examination of the purpose, function, and role of advertising in society. Emphasis is on the practical application of advertising as part of the marketing mix including customer identification, branding, message development, and media selection.
Credits 3
Prerequisites Sophomore standing, non JMS majors.
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