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Jun 07, 2026
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Working Undergraduate Catalog 2026-2027
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MKT 470 - Direct Marketing
Principles and applications of direct marketing, frequency marketing programs, relationship marketing, and integrated marketing. Focus on database management, selection of products and services, and developing the offer.
Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in . The maximum number of attempts for this course is three.
Notes: This course is crosslisted with MKT 670*. Credit at the 600-level requires additional work.
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