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Dec 05, 2025
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2025-2026 Graduate Catalog
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IPSM 711 - Sport Marketing
Credits 3
A study of the conceptual and empirical approaches sport leaders can utilize for building relationships with stakeholders. Topics include commercialization, market forces versus public interest, responsible innovation, strategic marketing plan development, corporate sponsorships, marketing ethics, as well as application of market research in the multiple sport contexts.
Prerequisites
Graduate standing.
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