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Dec 05, 2025
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2025-2026 Graduate Catalog
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MKT 711 - Strategic Marketing Management
Credits 3
Development of effective strategic marketing analysis, planning, implementation, and control skills. Emphasis on market appraisal, industry structure, competitive advantage, product management, distribution strategy, promotion management, market segmentation, positioning strategies, and strategic marketing program decision making. Stresses case analysis and the solution of strategic marketing problems.
Prerequisites
Graduate standing.
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