May 08, 2025  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog

MKT 725 - Global Consumer Behavior


Credits 3

This course examines global market segments, how to reach them, the consumer buying process across countries, and  psychological and sociological variables which influence and motivate consumers . This course will broaden the understanding and evaluation of consumer behavior concepts as they pertain to domestic and global marketing strategies.



Same as
IB 725

Prerequisites
Graduate standing.