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Dec 05, 2025
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2024-2025 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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IPSM 711 - Sport Marketing Credits 3
A study of the conceptual and empirical approaches sport leaders can utilize for building relationships with stakeholders. Topics include commercialization, market forces versus public interest, responsible innovation, strategic marketing plan development, corporate sponsorships, marketing ethics, as well as application of market research in the multiple sport contexts.
Prerequisites Graduate standing.
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