May 08, 2025  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog

MKT 737 - New Service and Product Development


Credits 3

New service and product development process. Evaluation of potential markets. Identification design, and development of new services and products consistent with customer needs. Idea generation, concept testing, test marketing and commercialization discussed.



Prerequisites
Graduate standing.