Jan 14, 2025  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog

MHA 638 - Database Marketing for Hospitality and Tourism

Credits 3

Provides students with a working knowledge of database marketing in the hospitality and tourism industries. Database marketing is an information-driven process of compiling detailed information about customers, leads, and prospects and using that information to segment and target individual customers with appropriate sales-oriented materials.



Prerequisites
Admission into MHA Program.