May 08, 2025  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog

MBA 767 - Market Opportunity Analysis

Credits 3

Theory and practice of marketing fundaments applied to the market opportunity analysis. Focus on the marketing concept, planning, internal analysis, industry analysis, customer analysis, segmentation, competitive strategies and strategy formulation, product and pricing decision, positioning, forecasting, and profitability of opportunities.



Prerequisites
Admission to the MBA program, NVM Certificate program or approval of the Director of MBA programs, or admission to the Graduate Certificate of Business Administration.