Apr 03, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MKT 473 - Business Marketing



Provide a thorough grounding in industrial or business-to-business marketing. While many of the concepts are similar to those used in consumer marketing, there are significant differences. This course will explore both the similarities and the differences.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in​ MKT 301 . The maximum number of attempts for this course is three.