Apr 03, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MKT 448 - Projects, Competitions and Cases in Marketing Research



Data driven marketing strategies and decision making based on combining all aspects of the research process. Integration of results from qualitative and quantitative exploratory, descriptive, and causal primary and secondary research.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in MKT 301 . The maximum number of attempts for this course is three.